We Make Tourism Happen!

As the primary marketing arm for the city, Visit Brookings is focused entirely on promoting and growing our community’s $100 million tourism industry!  

Our efforts bring visitors to town where they support our hospitality, retail, transportation and other industries while increasing city tax revenues. 

Mission Statement:

Visit Brookings works with strategic partners to market Brookings, develop tourism, and strengthen events providing economic impact to our community.


The Brookings Convention & Visitors Bureau (as it was formerly known) has been in existence since 1982 operating as a committee of the Brookings Area Chamber of Commerce. However, in 2012 leaders from the Chamber recognized the need for further development of the Convention & Visitors Bureau as an organization separate from the Chamber – with the goal to elevate the focus and priority of the visitor industry in Brookings.

It was then that the Chamber took the lead in educating and energizing community leaders, ultimately building momentum towards the creation of an independent Convention & Visitors Bureau board of directors and separate operating budget. While the Chamber and CVB co-exist under one roof, the reorganization provides a greater focus on the visitor industry, and the economic generator it is for Brookings and for the state of South Dakota.

At the end of 2019 the CVB took another big step in an effort to bring more awareness of the tourism industry to Brookings. The CVB filed paperwork to fully become our own, independent 501(c)6 organization, completely separated from the Chamber. In 2020, we officially became Visit Brookings