We're beginning 2019 with a new approach. The New Year beckons change, resolutions, and new habits. So why not carry those changes to how you plan and execute events.
If you're looking for a reason to try something new, now is the time. But let's face it, change is challenging. We all love the idea of updating our closet or trying out a new recipe but changing the fundamentals of our day or an event for that matter is a little scary.
- First things first, get your team together. If you don't have a team, create one! Event planning is not a one-person job. If you are in fact doing it alone, there's your first change in the New Year. You never know what kind of talent and brainstorming ideas are right under your nose, within your own team.
- Start by making small changes. An updated color scheme, adding some local flavor to your catering, or exploring new entertainment. One of the biggest changes with the biggest impact is the venue. A change of scenery if a powerful tool. But don't take my word for it, read about it here from the experts.
"New scientific research links getting out of your comfort zone with increased creativity. For meeting planners looking for the next big thing, that means smaller-scale venues and unexpected destinations should be top of mind."
If you're interested in exploring new venues, your first call should be to the local CVB. Event planning is our wheelhouse and we love creating memorable moments, especially with some unconventional meeting spaces. Contact us for more details about what's available in Brookings, South Dakota.
Meeting trends continue to show that attendees want experiences, they crave surprises. If you can't change the venue, change the format. In this quick read from PCMA Convene Magazine, Don Neal writes, "Others may forget what you said, but they will never forget how you made them feel." Real talk, a successful event doesn't rely solely on an amazing keynote speaker. It's the little details that form the entire package of the event.
"Designing experiences is different from planning an event, organizing a meeting, or executing a trade show. Experiences must originate from a new center — an organizing vision and core purpose. Experiences must be curated to serve the individual, as well as the masses. They must provoke, stimulate, elevate, and engage."
At the end of the day, it's up to you to make change happen. Don't be afraid to throw out the playbook and create something new and unexpected. Change doesn't happen flawlessly, so be prepared to work out a few kinks in the process.