The spirit of travel cannot be broken.
To experience a new destination, to try a new flavor, or to participate in an annual event are all reasons we've grown up to love travel. A simple road trip through the countryside opens our hearts and eyes to a different way of living. A trek up a mountain gives us the strength to conquer the next big hurdle at home or in the office. Sitting on the beach with a good book and a cold cocktail reinvigorate us. Travel has a profound effect on each and every one of us.
National Travel and Tourism Week reminds us all to take a step back, plan a vacation, and understand the importance of the tourism industry.
National Travel and Tourism Week is an annual tradition for the U.S. travel community. It’s a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses, and personal wellbeing. This year, the coronavirus (COVID-19) emergency is having an unprecedented impact on the travel industry and the entire economy. Now more than ever, the travel and tourism community must come together, support each other and remind our country that even through the most difficult times, the Spirit of Travel cannot be broken.
-U.S. Travel Association