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The Ruth Ziolkowski Outstanding Hospitality & Customer Service Award is given annually to four industry members, each representing one of the four tourism regions in South Dakota. This award recognizes tourism industry professionals who provide remarkable service to visitors and whose work demonstrates an outstanding spirit of hospitality. Donna Behrend of Choco Latte Coffee and Handmade Candy was awarded this in 2025.

Downtown Brookings businesses are still recovering from a December fire. And tonight, anyone over 21 can help.

In 2024, Brookings took the lead across the state with Great Places recognized by Travel South Dakota.
15 organizations were designated as Great Places and 16 individuals were recognized as Great Faces.

A colorful eight-foot bird sculpture welcomes diners to the Pheasant Restaurant and Lounge, the oldest full-service restaurant in Brookings, South Dakota. Family-run for three generations, the Pheasant was born in 1949 as a gas station café.
Our Proud Moments
- 100% Municipal Equity Index Score for the last 7 years
- #2 Safest City in South Dakota (Safewise, 2024)
- 4th Best Place to Live in South Dakota (Niche, 2024)
- Best 4-year college in South Dakota (Schools.com, 2018)