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CTA Program
Brookings Tourism Ambassador Program

Visit Brookings will host their Certified Tourism Ambassador (CTA) Program July 2. While our official CTA Network website is being built, contact us for additional information or if you are interested in becoming certified.

Certified Tourism Ambassador Program


The Brookings Tourism Ambassador Program aims to provide frontline employees and volunteers with learning experiences to enhance their knowledge of the region and improve their customer service skills. This certification equips participants with the resources and tools to effectively address visitors’ questions.

The principle is simple: when employees and volunteers offer quality service to visitors, the likelihood of a positive visitor experience increases. Positive experiences encourage repeat visits and prompt visitors to share their positive experiences in Brookings with others.


Program Benefits

For Employers
  • Increases staff’s knowledge of Brookings
  • Increase confidence in addressing visitor questions and providing resources
  • Offer your employees opportunities to connect and learn from others in the industry
For Employees and Volunteers
  • Receive an industry recognized credential
  • Gain destination awareness
  • Develop valuable skills to enhance your resume
  • Attend networking opportunities within the Brookings community

“Hospitality goes beyond being nice. While a warm welcome, answering questions, and gratitude are important, genuine smiles and proactive assistance elevate the visitor experience. With the Brookings Tourism Ambassador Program, participants will provide excellent service and share the Brookings story, ensuring visitors leave fully informed and eager to return.”

Lisa Marotz
Director, McCrory Gardens
Past Chair, Visit Brookings’ Board of Directors



– Complete the required reading
– Attend the 4-hour in-person class
– Complete learning assignments during the class
– Complete open-book examination during the class

Upon successful completion, participants will earn the Certified Tourism Ambassador™ (CTA) designation and receive a certificate and lapel pin.


Module 1: The Power of Tourism
Module 2: Discovering Brookings, SD
Module 3: Knowing, Finding, Using Resources
Module 4: Exceeding Customer Expectations

Two male employees are prepping a pizza at George's Pizza.


For easy enrollment, go to and click MyCTALogin at the top of the page.

Step One: On the BOTTOM of the log in page, click the Proceed to Activate button and follow the instructions on the page.

Step Two: Return to Click MyCTA Log In and log in at the TOP of the log-in page. MyCTA Login becomes My Account. Click it again and select Manage My Account. Click the Access Enrollment Form button and proceed through class selection and check out (pay with a credit card or select Invoice Me.)

Step Three: Look for a confirmation email that you are enrolled!

If you have any questions, please reach out to Laura Schoen Carbonneau, at or 605.692.7444.


Registration closes 14 days before class dates. If enrolling less than 14 days before, email Laura at to check if spots are still available.

July 2 | 8:00am – 12:30pm
July 30 | 12:00pm – 5:00pm
August 29 | 8:00am – 12:30pm
September 26 | 12:00pm – 5:00pm
October 22 | 8:00am – 12:30pm
November 26 | 12:00pm – 5:00pm
December 19 | 8:00am – 12:30pm


Is there a fee associated with the certification?

There is a one-time, non-transferable enrollment fee of $25 per person, this includes all class materials.

Will I need to renew?

Yes. You will need to renew after your first full year of certification. The early bird fee is $10 if you renew before October 31 or $20 if you renew before December 31.

Do I qualify for the Brookings Tourism Ambassador Program?

The short answer: YES!

The Brookings Tourism Ambassador Program is perfect for professionals and volunteers who want to develop valuable customer service skills and providing confidence when interacting with visitors within our community.

This includes, but isn’t limited to:

  • Bank Tellers
  • Bartenders
  • Business Development Managers
  • Chamber Members
  • City Council Members
  • Concession Workers
  • Downtown Business Owners
  • Event Coordinators
  • First Responders and Police
  • Gas Station Employees
  • Grocery Store Employees
  • Hospital Administration
  • Hotel Staff
  • HR Professionals
  • Mail Carriers
  • Museum Curators
  • Professors and Teachers
  • Real Estate Agents
  • Receptionists
  • Recruiters
  • Restaurant Staff
  • Retail Sales Associates
  • Rideshare Drivers
  • SDSU Student Ambassadors
  • Ticket Takers
  • Training Coordinators
  • Volunteers
Are there additional ways to get involved?

As a Brookings Tourism Ambassador you will be invited to take part in quarterly gatherings with other CTAs, tour different Brookings attractions and businesses and more.

Can we host a future Class at my workplace or venue?

Thank you for your interest in wanting to host a future Brookings Tourism Ambassador Program class. Reach out to Laura Schoen Carbonneau at for more information.

The class I want to register for isn’t online.

To ensure participants have adequate time to read and review certification materials before the class, registration for classes are closed 14 days prior.

To register less than 14 days:

  • To create your personal CTA account, go to and click MyCTALogin
  • On the BOTTOM of the log in page, click the Proceed to Activate button to create an account with a Username and Password. Watch for email confirmation.
  •  Return to Click MyCTA Log In and log in at the TOP of the log in page.
  • MyCTA Login becomes My Account. Click it again to Manage My Account to see how to access your account in the future.
  • Once you receive the confirmation email, immediately send us an email to let us know. We will then enroll you into the class and you will receive confirmation that you are enrolled!

Contact Laura Schoen Carbonneau at 605.692.7444 or with any questions.