Brookings Tourism Ambassador Certification
Turn Every Customer Encounter into a Positive Experience… Every Single Time
Tourism is the Front Door to Economic Development.
Did you know that almost every new resident, entrepreneur, and student in Brookings started as a visitor? Whether they are here for a campus visit, a medical appointment, or a weekend tournament, their first impression of our community starts with you.
The Brookings Tourism Ambassador program is designed to help you turn a simple transaction into a warm welcome that makes people think, “I could see myself living here.”
Why this matters for our future:
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From Visitor to Resident: A friendly face and a helpful answer can be the deciding factor for someone considering Brookings as their new home.
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Building a “Home” Feeling: When you can confidently answer, “What’s there to do around here?” or “Where is a great place to eat?”, you help newcomers navigate our city and feel like they belong.
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Economic Vitality: Tourism doesn’t just bring in outside dollars—it builds the reputation of Brookings as a premier place to live, work, and invest.
This certification goes beyond basic customer service. It explores the power of tourism as a driver for community growth and provides the community resources needed to make every guest feel like a local.
Help us roll out the red carpet and show the world why Brookings is more than just a destination—it’s home.
Be a Champion for Brookings. Register at: VisitBrookingsSD.com
After July 16, contact Laura@VisitBrookingsSD.com to ask about availability.
