Brookings Tourism Ambassador Certification
Turn Every Customer Encounter into a Positive Experience… Every Single Time
Game Day is Your Time to Shine!
When thousands of fans, alumni, and visitors descend on Brookings to cheer on the SDSU Jackrabbits, our city becomes the ultimate host. Every touchdown is a celebration, but for our local businesses, the real “win” happens when guests leave behind more than just their cheers—they leave behind their visitor spending in our shops, hotels, and restaurants.
The Brookings Tourism Ambassador program ensures your team is ready to play at a championship level when the crowds arrive.
Why your “Game Day Playbook” needs this training:
-
Maximize the Weekend: Fans are here for more than just the kickoff. When your staff can answer, “Where is the best spot for post-game drinks?” or “What should we check out before we head home tomorrow?”, you keep them in Brookings longer.
-
The Power of the Fan Experience: Alumni and visiting fans return to communities where they feel welcome. Exceptional customer service ensures that Brookings—not just the stadium—is a place they look forward to visiting every season.
-
Turning Crowds into Customers: Learn how to handle high-volume game days with the professional “soft skills” that turn a busy afternoon into a seamless, positive experience for every guest.
Help us roll out the blue carpet this season. When we provide a warm, expert welcome to every Jackrabbit fan, we ensure Brookings remains the premier destination for college sports and community pride.
Be a Champion for Brookings. Register at: VisitBrookingsSD.com
After September 2, contact Laura@VisitBrookingsSD.com for availability.
