May 19-25, 2024 National Travel & Tourism Week

May 19-25, 2024
National Travel & Tourism Week

Visit Brookings is pulling out all the stops to celebrate the travel industry during National Travel & Tourism Week. We’re proud to be part of South Dakota’s $4.96 billion dollar industry.

Folded towels at hotel

What is National Travel and Tourism Week?

National Travel and Tourism Week (NTTW) is an annual celebration highlighting the vital role of travel in driving our nation’s economy, fostering vibrant communities, and building connections.

Established in 1983 by the U.S. Travel Association, NTTW has become a cherished tradition. It showcases how travel boosts economic growth, creates quality jobs, inspires new businesses, and enhances the quality of life for Americans every day.


That’s right – we want to give away $25,000!

Visit Brookings plans to celebrate employees who work in restaurants, bars, hotels, convenience stores, attractions, meeting venues, and other visitor industry businesses during NTTW.  As part of the fun, we’re bringing back a chance to win big and are asking for your help in scoring additional prizes.

Here’s How it Works

Step 1: Be employed (either part-time or full-time) in a hotel, restaurant/food service, bar, attraction, event venue, or convenience store to be eligible to play.

Step 2: Come to the Visit Brookings office at 1321 6th Street  during the following dates/times:

  • 1:00 pm – 5:00 pm Monday, May 20
  • 9:00 am – 5:00 pm Tuesday, May 21
  • 9:00 am – 5:00 pm Wednesday, May 22
  • 9:00 am – 5:00 pm Thursday, May 23
  • 9:00 am – 5:00 pm Friday, May 24

Step 3: Each person will have one (1) chance to play the Hospitality Explosion game. Everyone is a winner!


Visit Brookings Tourism Awards

Congratulations to our 2023 Recipients
  • Larson Family Tourism Champion Award: 2023 Recipient to Be Announced
    • Individual or organization who has worked tirelessly to spread the message and garner support for tourism. Award is given to tourism entities or individuals for outstanding contributions enhancing the quality of life in Brookings and who serve as a role model for others in the industry.
  • Tourism Facility/Organization of the Year: 2023 Recipient to Be Announced
    • This award is given on based on consideration for increasing tourism in the Brookings area, adding to the tourism product offerings, gaining positive public relations or press for Brookings and having achieved sustained excellence in tourism.
  • Extra Mile Award: 2023 Recipient to Be Announced
    • The award is to congratulate and thank a recipient for going that “extra mile” in order to advance the tourism industry in Brookings. The individual or organization has made major contributions to generating visitors, servicing and developing tourism in Brookings.
  • Hospitality Hero Award: 2023 Recipient to Be Announced
    • Recognizes an individual in the Brookings community who strives to provide the best in customer service. This person sets the bar for warm welcomes, exemplary service and customer satisfaction.

Have You Had Excellent Customer Service


We’ve all had great service. Maybe it’s the smile you got first thing in the morning at the drive through. How about the person who made your day by the warm welcome during your last hotel stay?

We invite you to help recognize our Brookings Great Faces with Star Cards! Hand the cards out to anyone who provides exemplary service or grab a larger Star Card and leave a note behind.

Thank you
A Little Means A lot

Thank you to all the partners who have joined Visit Brookings to thank the workers in the hospitality industry! Working together makes us all stronger. If you or your business would like to join in the celebration, click the link below to let us know how you can help.

Thank you to our partners:

Children’s Museum of South Dakota
McCrory Gardens
Prairie Repertory Theatre
Tee’d Off Golf Simulators
Travel South Dakota
Wooden Legs Brewing Company

Join us for all the NTTW activities