Shine the Light on Tourism
- This event has passed.
Visit Brookings invites the community to shine red in support for the hundreds of our friends, families and neighbors whose livelihoods depend on tourism during National Travel & Tourism Week May 7-13, 2023. Red is the official color of NTTW.
Join the Visit Brookings office, the Children’s Museum of South Dakota and other attractions in shining the light on tourism.
Tourism is economic development, creating jobs, generating sales and providing tax dollars for the residents of our community and state. Each household in South Dakota would need to pay $1011 more in state and local taxes to replace the tax revenue generated by visitor activity. In 2022, Brookings County saw an all-time high of $115 million in visitor spending. This is an increase of 23.1% over last year. And that visitor spending generated $8.6 million in state and local tax revenue. Last year, 1347 people were directly employed in tourism-related jobs in Brookings County.
Check the Visit Brookings website www.visitbrookingssd.com to find other ways the entire community can get involved in this important week.