Since 1929, Nick’s Hamburger Shop in Downtown Brookings has served up classic burgers, becoming a beloved local tradition and a must-try for anyone passing through.
COmbined with the old-school look of a 1920s diner, the shop offers comfort food you can’t get from a fast-food restaurant.
Walking into Nick’s guests will find a slew of pictures and other artwork depicting the rich history of the famous burger shop, along with a horseshoe of red barstools occupied by people who have come to this establishment for decades.
The vintage menu board consists of a relatively small but simple selection of food items: slider-sized burgers, chips, homemade pie and drink options ranging from fountain soda to coffee to milkshakes.
After choosing the number of burgers, pick from an array of condiments and toppings to satisfy your burger-loving needs including ketchup, mustard, pickles, onions and dill relish.
On top of its food, Nick’s also has a line of merchandise, with tie-dye and regular patterned T-shirts and trucker-style caps.
The restaurant prides itself on consistency for its continued success as a nearly century-old diner, serving food in an unorthodox way.
“We don’t have any plates or glasses. It’s quick service,” says Todd Fergen, the owner of Nick’s. “They get hot food; it’s very transparent and they can see us cooking right in front of them. They like to be involved and they like to get to know you and that keeps the business healthy.”
Whether passing through Brookings or looking for a taste of South Dakota history, Nick’s Hamburger Shop is a must-visit. It’s a place proving sometimes the simplest things, done right, can stand the test of tune and create a loyal following spanning generations.
*This story has been written in collaboration with South Dakota State University‘s Public Relations class for our 2025 Visitor Guide. Read the guide here.*
