Menu and coffee bar at Kool Beans in Brookings
Visit Brookings
Industry Relations
Visit Brookings Partners

Welcome! Here, you’ll discover information and useful links provided by Visit Brookings. Our goal is to support our industry partners in sharing the tourism story and to play a role in fostering positive economic impact through effective tourism promotion.

At Visit Brookings, we greatly appreciate the efforts of our partners in sustaining our visitor economy. If you have any questions email us at

Brookings Tourism Ambassador Program

Certified Hospitality Training

The Brookings Tourism Ambassador Program aims to provide frontline employees and volunteers with learning experiences to enhance their knowledge of the region and improve their customer service skills. This certification equips participants with the resources and tools to effectively address visitors’ questions.

The principle is simple: when employees and volunteers offer quality service to visitors, the likelihood of a positive visitor experience increases. Positive experiences encourage repeat visits and prompt visitors to share their positive experiences in Brookings with others.

Tourism Enhancement Grant

The tourism grant program is designed to support, create, and improve tourism-related facilities. The grant program runs year-round and applications are accepted on a quarterly basis. Applications may be submitted on or before the deadline for each of the following review periods: January 1April 1July 1, and October 1.

Looking for the Event Grant Program to support your upcoming event within Brookings? Find additional information here.

Tourism Enhancement Grant


The Tourism Enhancement Grant exists to award funding to organizations providing visitors with an enriched experience.

Grant Criteria

If you’re not sure a project qualifies for funding, review the Tourism Enhancement Grant criteria.

Online Reputation

Guide to Getting Started

Visit Brookings implemented an Online Reputation Program to increase the online presence of attractions, restaurants, businesses, etc. in Brookings. Understanding now more than ever, visitors are searching online for places to eat, things to do and where to travel next.

Providing visitors with information through the Visitor Guide and is just the beginning. The ability to search and read reviews about places within the community from people who have visited provides a sense of trust in our businesses and attractions. 

Need additional help? Request a meeting with Kate.

Travel South Dakota Designations

Great Face

Travel South Dakota understands the importance of great customer service and wants to recognize individuals who make our great places better.

The annual program offers a way to recognize employees who go above and beyond every day.

Great Place

Great service is extremely important to Travel South Dakota and they want to put a spotlight on the businesses, communities and organizations that exemplify great service around the state.

Our Brookings’ Great Places for 2023 are the Children’s Museum of South Dakota, Dacotah Bank Center, McCrory Gardens at SDSU, South Dakota Art Museum, The Carrot Seed, The Lanes and Visit Brookings.

Request a Guide

Want to carry the Brookings visitor guide at your business? Request some copies with the links below.