Kevin and Kaia started as a fundraising project for a high school trip and turned into a successful father-daughter business with products sold in over 180 retail stores across the United States and internationally. The idea came from an opportunity in Downtown Brookings where kids create and sell their products. That’s when Kaia decided to start turning images of Brookings landmarks into postcards.
Hand-drawn designs by Kevin and Kaia Smith decorate a wide range of merchandise, including stickers, greeting cards and postcards. You can find these items in Brookings at The Pheasant Restaurant & Lounge, South Dakota Art Museum, South Dakota Agricultural Heritage Museum, the Nook, Children’s Museum of South Dakota, McCrory Gardens, The Ugly Duckling, Kool Beans Coffee & Roasterie, Curio and The Socialight Boutique. For additional products and designs, visit KevinAndKaia.com to place an order.
“Our mission with Kevin & Kaia was to encourage people to send more letter,” Kaia says. “Handwritten notes are impactful to send and receive.” She’s now studying environmental science at Montana State University and has taken a step back from working on the brand. However, the business still thrives under Kevin’s leadership.
Kevin credits the Brookings community for supporting the Kevin & Kaia brand. “I feel like the community has embraced us, and Brookings is just such a nice community that’s always encouraging small businesses to grow and thrive,” he says. As orders continue to increase, Kevin is considering a part-time employee to help meet demand.
The business has grown into a bonding experience for both of them. Together, they have resolved disagreements, packaged large orders, designed products, worked at local markets and planned business strategies.
Even with the father-daughter duo states apart, the Kevin & Kaia brand continue to thrive, bringing them and the community closer with one letter at a time.
*This story has been written in collaboration with South Dakota State University‘s Public Relations class for our 2025 Visitor Guide. Read the guide here.*
